The Healthiest State Initiative

is a nonpartisan, nonprofit organization driven by the goal to ensure every Iowan can live their healthiest life. By engaging worksites, communities, schools, retail food, organizations, institutions and individuals, we work to create awareness and integrate solutions to improve the physical, social and mental wellbeing of Iowans.

Take a look at the 2023 Annual Report to see our highlights:

The best health insurance is healthy living. 

Why does this matter?

Good health enriches the lives of Iowans and the state's economy. As the health of Iowans declines, this impacts the individual and their family, their place of work, the community they live in and ultimately the entire state. 

One catastrophic illness that might have been prevented or better managed can wipe out a family's finances, leading to family instability, homelessness or job loss. 

This trickles to the community through the loss of public engagement, reduced revenue for essential public services, and higher costs associated with the social safety net. 

Our Approach

  • Creating awareness and integrating solutions to improve the physical, social and mental well-being of Iowans.

  • Every Iowan has the opportunity to live their healthiest life.

  • Empathy: Lead with compassion and understanding

    Inclusivity: Intentionally strive to understand and welcome all backgrounds and perspectives

    Equity: Continuous pursuit to understand and help remove barriers

    Collaboration: Valuing our partners and bringing people together

    Innovation: Being open and nimble in new approaches and solutions

    Integrity: Transparency in our communications and upholding our values daily

  • Financial Health: strengthen the financial health of Healthiest State by identifying strategies to diversify and sustain funding sources

    Organization Strength: maintain a strong staff and board team through best practices and positive culture

    Programs & Services: leverage partnerships to expand access to programs in both rural and urban areas of the state

    Marketing & Awareness: further strengthen the reputation of the Healthiest State Initiative through statewide awareness and partnerships

Statewide Initiatives

5-2-1-0

A nationally recognized and evidenced-based prevention framework to promote healthy habits. The goal is to increase physical activity and healthy eating through policy and environmental change.

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Make It OK

A community campaign to reduce stigma by starting conversations and increasing understanding about mental illness

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Double Up Food Bucks

A program that doubles the value of federal SNAP benefits spent at participating farmers markets and grocery stores, helping people bring home more fruits and vegetables, while also supporting local farmers.

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Produce Rx

Produce prescriptions work to help foster healthier eating habits to prevent & manage chronic diseases while improving nutrition insecurity. 

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Healthiest State Initiative Events

Leadership

The Healthiest State Initiative is supported by dedicated members of the community serving on the board of directors, as well as a team of dedicated and passionate staff.

Meet the Healthiest State Initiative’s Team:

  • Jami Haberl, MPH, MHA

    Executive Director

  • Peri Montufar

    Donor Engagement Manager

  • JAZZMINE

    Jazzmine Brooks, MPA

    Healthy Incentives Director

  • Chase Langos

    Marketing Communications Strategist

  • Catie Dysert, MPH

    Healthy Incentives Coordinator

  • Brianna Sink

    Make It OK Coordinator

  • Kayla

    Kayla Van Gorp

    Office Manager

Healthiest State Initiative Board of Directors

  • April Schmaltz

    April Schmaltz

    BOARD PRESIDENT

    President & CEO, Delta Dental of Iowa

  • Aaron Wiese

    BOARD VICE PRESIDENT

    President, Hy-Vee, Inc.

  • Becky Woody

    BOARD TREASURER

    President, HealthPartners UnityPoint Health

  • Jami Haberl

    BOARD SECRETARY

    Executive Director, Iowa Healthiest State Initiative

  • Matt Evans

    Partner, Practice Leader, TrueNorth Companies

  • Quentin Hart

    Mayor, City of Waterloo

  • Meg Schneider

    Vice President, Strategic Initiatives and Member Engagement, Iowa Association of Business and Industry

  • Dr. Jennifer Groos

    Pediatrician, Primary Health Care B. Engebretsen Medical Clinic - Iowa and Clinical Leadership Consultant, Iowa Primary Care Association

Our Investors

Our Investors don’t just invest in the Healthiest State Initiative – they fundamentally understand and support that improving the well-being in Iowa would mean Iowans living happier, healthier lives.

The Investors listed below are organizations that have donated more than $10,000 in 2024 in support of the vision to ensure that every Iowans can live their healthiest life.

Through these donations we are able to provide a hub for local communities and partners to access statewide initiatives that support the physical, social and mental well-being of Iowans. 

If you are interested in supporting the efforts of the Healthiest State Initiative, contact Peri Montufar, Donor Relations Manager.

In-Kind Sponsors